Will AI replace you?
|
Want to ruffle some feathers in the coaching, consulting, and advisory space? Take a contrarian view on AI. It's not that hard. Much of the conversation now seems stuck between Chicken Little and an ostrich neck-deep in the sand. Some are shrieking that the sky is falling. These are actual quotes from people in my network about AI in the past two weeks:
Others on the opposite end of the tech-adoption bell curve are content to ignore what's happening with AI. This response reminds me of the 90s when I first saw someone print out an email so they could read it. He seemed less like an ostrich and more like a dodo bird. For the past eight years, I've said that coaches, consultants, and advisors who don't integrate at least some form of AI into their work will go extinct. You will be replaced and go out of business soon if you don't leverage AI in your business. Over a third of business coaches expect AI agents to replace at least 20% of coaches in the near future. (Source: Luisa Zhou) "Wait! Jon, are you saying AI will replace me?!" No, I'm saying advisors who use AI will replace advisors who don't. The same applies to coaches, consultants, health and wellness practitioners, and every other subject matter expert. Don't be a dodo when it comes to AI. Use AI to accentuate your genius...or risk going extinct. The International Coaching Federation reports that over 29% of coaches anticipate using AI agents to enhance, not replace, their expertise. (Source: ICF) Every conversation I'm having with new clients includes AI:
The expert voices who will win big in the coming years are obsessing over their genius today. My zone of genius is message development. I've used AI platforms for the past eight years to draft sales copy, ad copy, emails, and more. Can I write copy? Of course, I've written over three million words of cash-stackin', list-bulgin', subscriber-adorin' copy well before AI. That doesn't mean I have to start with a blank page now. And neither do you. What can you train, empower, and deploy AI to do in your business that accentuates your exact zone of genius? If you're a financial advisor, create an AI agent trained on your proprietary process. Any prospective investor client can use your AI agent to curate the necessary information. Your AI agent can analyze their input and draft a series of recommendations based on your knowledge base. You can then review those details, adjust as needed, and deliver a full set of personalized recommendations within minutes. How long would that take you now, an hour? Two hours? This optimization frees your brain and energy to leverage your brain for maximum impact. It means you can focus on what will never change:
Your mission - why you do what you do - and your message - how you talk about what you do - must originate from your brain, not AI. When we strip away everything that distracts from the purity of your genius, that's your staying power. Will AI replace coaches, consultants, and advisors? I hope AI replaces all of what you don't have to do yourself. I hope AI unburdens you from feeling stuck, uninspired, and underwhelmed with menial work. I hope you leverage AI in brilliant ways that streamline your day-to-day operations. More than anything else, I hope you see that AI is simply another extraordinary tool powerful enough to strengthen your focus. And this realization emboldens you to focus on the most potent, relatable, and dynamic version of yourself. Because that version of yourself will change far more lives tomorrow than today. The sky isn't falling - the opportunities are simply raining down on you. - Jon In case you're wondering, "This Jon Cook seems great, but why am I getting this message from him?" You signed up to get ideas and actionable tips about elevating your impact and income as a coach, consultant, or advisor. Don't want to hear from me ever again? Hit the unsubscribe link below. No hard feelings. |
Keynote Content
Hi there, it's Jon Cook with Keynote Content. Quick question: Do you know Aaron Leanhardt? He's the MIT physicist-turned-baseball instructor who's spinning the baseball world on its head. (Side note: I love baseball. America's pastime echoes through the hallway of my childhood dreams. Stick with me for a short trip around the baseball world.) This season, my beloved New York Yankees turned to Leanhardt's expertise to answer one core question... Where can we adapt a fundamental part of hitting...
Hi there, it's Jon Cook with Keynote Content, slidin' into your inbox with a quick question. But first, some crucial context. While working with 1,500+ coaches, consultants, advisors, and other professional service providers, I recognized a pattern... Every single expert who is in this space is offering one of three distinct experiences for their clients. When working with clients, is it a hot mess, your best guess, or a process? Not sure? That's a huge red flag. I was a hot mess for years...
"Jon, is it worth creating my own proprietary process? Why not simply use the standard process from the CFP Board?" Earlier this week, I led a two-hour workshop for professional service providers (financial planners, lenders, etc.) down the street from Colorado State University. The topic? Packaging your proprietary process as a value differentiator. A client who is a CFP® asked me that question right before the event. Fair enough. Let's consider the actual differentiation you may gain from...