What led to next week's workshop
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I looked up from the round table, deflated again at the experience. Not my experience, but the experience of workshop attendees who were sold a massive bill of promises with little to no actual fulfillment. My conscience was itching like crazy! A strategic partner contracted me to provide message development and copywriting support helping speakers create their promo content. Sounds amazing, right? It would have been amazing if the overall experience matched or exceeded the promised expectations. The first few events started great, and attendees were getting booked. I loved working with speakers from every background, industry, and area of expertise. In all honesty, I was crushing it with messaging and copy deliverables, but my 'spidey sense' felt a growing dread. Then came a fist-slamming-on-the-table demand to scale at all costs. Promises increased, the overall quality started plummeting, and all I could hear was, "Peddle, monkey! Peddle!" Enough! I terminated the partnership and walked away, but I couldn't shake one truth... Getting booked as a speaker is one of the fastest ways to grow your impact, income, and industry street cred. Guaranteed. Your audience is more skittish than ever about who they can trust. As an expert in your field, you have a huge risk if you can't prove you're real and ready to help people get the right answers. Here's why: Between the frenetic surge of deepfakes, voice cloning, and other AI-generative drivel, trust is at an all-time low worldwide. Coaches, consultants, advisors, trainers, health and wellness practitioners, and other subject matter experts face a massive trust deficit. How do you slash through all the low-quality, AI-plagued noise to create a powerful connection, prove your expertise, and introduce more audiences to your genius? By leveraging your message to get booked for speaking opportunities.Since leaving that partnership, I've worked with an additional 300+ speakers to help them reach larger audiences. Since 2020, my clients have landed speaking opportunities at Google, Amazon, eBay, Grace Hopper, The United Nations, SXSW, L.A. Fashion Week, MIT, several Ivy League and AAU institutions, massive podcasts, and YouTube channels with 1M+ subscribers. And the best part? Speakers who use my system can get booked for speaking opportunities without spending hours on a call with an event planner. I teach a simple, streamlined process that brings a steady flow of the right event planners and hosts to your message. They get to click, watch, sample, show interest, and even book you as their next speaker without needing to talk with you first. That means I can go hiking, play with my kids, or drive to one of our nearby Colorado lakes for fishing—and still get booked to speak! I get to say "Yay" or "Nay" to a menu of speaking opportunities, charge what I want, and not have to fork over a king's ransom to some booking agency. Isn't that awesome?! And now, it's your turn.Are you ready to create everything you need to get booked as a speaker... ... so you can connect with more people and create a better future together? ... so you can spend more time preparing incredible talk content instead of just wishing you could get on stage? ... so you don't have to pay a small mountain of moolah to booking agents who promise the world and land you obscure podcasts that aren't the right fit? ... so you don't have to do silly dances, try to hijack social media trends, or blast a cannon's worth of Content Confetti at your audience, hoping it catches anyone's attention? ... so you can go on a JEEP ride, play with your dog, or volunteer in your community—and still get speaking opportunities? Then, join The Speaker Kit Buildout Bootcamp. We start this Tuesday, January 28th, at 10:00 a.m. MST (12:00 p.m. EST, 9:00 a.m. PST). Save your spot here for only $27. Yes, it will be live. Yes, there are recordings if you can't make it. And yes, I look forward to seeing you on Tuesday. - Jon In case you're wondering, "This Jon Cook seems great, but why am I getting this message from him?" You signed up to get ideas and actionable tips about how to elevate your impact and income as a coach, consultant, or advisor. Don't want to hear from me ever again? Hit the unsubscribe link below. No hard feelings. |
Keynote Content
Hi there, it's Jon Cook with Keynote Content. Quick question: Do you know Aaron Leanhardt? He's the MIT physicist-turned-baseball instructor who's spinning the baseball world on its head. (Side note: I love baseball. America's pastime echoes through the hallway of my childhood dreams. Stick with me for a short trip around the baseball world.) This season, my beloved New York Yankees turned to Leanhardt's expertise to answer one core question... Where can we adapt a fundamental part of hitting...
Hi there, it's Jon Cook with Keynote Content, slidin' into your inbox with a quick question. But first, some crucial context. While working with 1,500+ coaches, consultants, advisors, and other professional service providers, I recognized a pattern... Every single expert who is in this space is offering one of three distinct experiences for their clients. When working with clients, is it a hot mess, your best guess, or a process? Not sure? That's a huge red flag. I was a hot mess for years...
"Jon, is it worth creating my own proprietary process? Why not simply use the standard process from the CFP Board?" Earlier this week, I led a two-hour workshop for professional service providers (financial planners, lenders, etc.) down the street from Colorado State University. The topic? Packaging your proprietary process as a value differentiator. A client who is a CFP® asked me that question right before the event. Fair enough. Let's consider the actual differentiation you may gain from...