[WATCH NOW] Public Speaking and Game Film
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It's a scandal and an opportunity. The scandalous part? Most speakers don’t take the time to rewatch their talks…at all. How do I know? That's the collective confession I've heard working one-on-one with 1,000+ speakers. Many rely on an event planner’s feedback, if they get any, a speaker rating, hallway testimonial, a quick comment, or even worse, they just go with what their gut tells them. That’s a huge mistake! So, what's the opportunity? The most overlooked, underleveraged advantage for any public speaker is the opportunity to watch yourself on stage. I call this watching your game film. In today's video, I'll walk you through what to look for when reviewing videos of your talks. Hit play below to see for yourself. Jon In case you're wondering, "This Jon Cook seems great, but why am I getting this message from him?" You signed up to get ideas and actionable tips about how to elevate your impact and income as a coach, consultant, or advisor. Don't want to hear from me ever again? Hit the unsubscribe link below. No hard feelings. |
Keynote Content
Hi there, it's Jon Cook with Keynote Content. Quick question: Do you know Aaron Leanhardt? He's the MIT physicist-turned-baseball instructor who's spinning the baseball world on its head. (Side note: I love baseball. America's pastime echoes through the hallway of my childhood dreams. Stick with me for a short trip around the baseball world.) This season, my beloved New York Yankees turned to Leanhardt's expertise to answer one core question... Where can we adapt a fundamental part of hitting...
Hi there, it's Jon Cook with Keynote Content, slidin' into your inbox with a quick question. But first, some crucial context. While working with 1,500+ coaches, consultants, advisors, and other professional service providers, I recognized a pattern... Every single expert who is in this space is offering one of three distinct experiences for their clients. When working with clients, is it a hot mess, your best guess, or a process? Not sure? That's a huge red flag. I was a hot mess for years...
"Jon, is it worth creating my own proprietary process? Why not simply use the standard process from the CFP Board?" Earlier this week, I led a two-hour workshop for professional service providers (financial planners, lenders, etc.) down the street from Colorado State University. The topic? Packaging your proprietary process as a value differentiator. A client who is a CFP® asked me that question right before the event. Fair enough. Let's consider the actual differentiation you may gain from...